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商品編號： MH0042 出版日期： 2017/01/04 作者姓名： Rothaermel, Frank T. 商品類別： Other 商品規格： 21p 再版日期： 地域： China;United States 產業： Beverages;Restaurants 個案年度： 2008 - 2017
商品敘述：
With more than 25,000 stores in 75 countries and $21 billion in annual revenues, Starbucks is the largest roaster and retailer of specialty coffee in the world. Howard Schultz''s strategic leadership was critical in turning Starbucks around. He is now hoping that his second retirement from the company he built from the ground up will be his final one. In the meantime, Kevin Johnson, the new CEO, faces several challenges. In particular, the question of maintaining core competencies and how to achieve future growth, both domestically and internationally, are central to the case. The case also focuses on diversification, as Starbucks is branching out in new areas such as menu extensions including offering alcohol as well as rolling out coffee bars with high-end offerings such as a $12 cup of coffee.
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相關資料：
Case Teaching Note, (MH042T), 15p, by Frank T. Rothaermel
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